BAT Token Surges on Coinbase Pro Listing

 

 

 

 

Brave’s Basic Attention Token (BAT) has begun trading on Coinbase Pro, according to a Friday November 2nd post on the Coinbase blog.

The announcement saw the BAT token rise more than 20 percent in price to a high of $0.317 according to Coin Market Cap, before retracing back down to $0.287 at press time.

The BAT token was created for blockchain-based digital advertising on Brave’s open-source, privacy-focused web browser - the brainchild of Brendan Eich, co-founder of Mozilla and Firefox. BAT tokens are exchanged directly between publishers, advertisers, and users to allow them a much greater share of the proceeds that come from digital advertising, which Google and Facebook are currently absorbing 73%.

Advertisers pay publishers and users for the inconvenience of ad placement, and publishers are further supported by users for great content in a system that removes advertising behemoths like Google and Facebook as middlemen.  

Author: Timothy Goggin

Timothy Goggin is an economic analyst with an interest in the application of moral philosophy and decentralized systems. He studied economics at the Business School at Victoria University of Wellington, New Zealand. His area of research is the consequential and moral dimensions of implementing digital currencies and the resulting synergies for consumers in the trading environment.

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