Brave’s Basic Attention Token (BAT) has begun trading on Coinbase Pro, according to a Friday November 2nd post on the Coinbase blog.
The announcement saw the BAT token rise more than 20 percent in price to a high of $0.317 according to Coin Market Cap, before retracing back down to $0.287 at press time.
The BAT token was created for blockchain-based digital advertising on Brave’s open-source, privacy-focused web browser - the brainchild of Brendan Eich, co-founder of Mozilla and Firefox. BAT tokens are exchanged directly between publishers, advertisers, and users to allow them a much greater share of the proceeds that come from digital advertising, which Google and Facebook are currently absorbing 73%.
Advertisers pay publishers and users for the inconvenience of ad placement, and publishers are further supported by users for great content in a system that removes advertising behemoths like Google and Facebook as middlemen.