Google has reportedly reconsidered the broad ban on cryptocurrency-related advertising it announced in March, and now plans to permit advertising by regulated digital currency exchanges in both the U.S. and Japan. The decision was announced as part of an update on the company’s financial products and services policy that is expected to be implemented next month.
According to Google:
Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.
This policy will apply globally to all accounts that advertise these financial products.
The original ban implemented by Google Ads impacted exchanges, digital currency wallets, cryptocurrency trading advice, and initial coin offerings. The updated policy will apparently only open the door to ads from digital currency exchanges, leaving the ban in place for other crypto-related services and offerings.
The policy change comes in the wake of Facebook’s decision to begin accepting some pre-approved crypto ads three months ago. A Forbes report suggested that this move could be an indication that Google is becoming more confident in U.S. and Japanese officials’ ability to rein in crypto-related crime.