Bitcoin wallet service iPayYou recently announced that its newly-launched Bitcoin Direct to Starbucks service will enable customers to more easily use Bitcoin to pay for their coffee and other Starbucks offerings. The new features provide an automatic way for users to make transfers of Bitcoin from their wallets to the coffee giant’s mobile app. The announcement is the latest move to enable more companies to accept Bitcoin.
In a recent interview with Cryptocoins News, iPayYou founder and CEO Gene Kavner stressed that his company is always trying to maximize the benefits that consumer receive from owning Bitcoin:
“Commerce in bitcoin is the holy grail of those who envision how this method of payment can benefit both consumers and merchants. Bitcoin Direct to Starbucks is just the latest innovation on our path to bring the value of bitcoin to consumers on an everyday basis.”
The deal with Starbucks is a major coup, given that the coffee company operates more than 25,000 stores around the world. More than a million Starbucks customers utilize the company’s Mobile Order and Pay program, so the app integration has the potential to expose even more consumers to the world’s most popular digital currency.
This is not the first time that iPayYou’s efforts have involved Starbucks, either. The wallet service’s most recent platform update added gift card integration the enables Bitcoin users to use the digital currency to but gift cards from major retail companies like Best Buy, iTunes, and - you guessed it: Starbucks.