A new survey from digital currency asset management firm Greyscale Investments found that 36% of retail investors in the United States expressed interest in Bitcoin as an investment. The Bitcoin: 2019 Investment Study was conducted by the Q8 financial market research firm and offered insight into the “profiles and demographics of investors interested in the digital currency.”
Among its findings, the survey revealed that investors with an interest in Bitcoin are, on average, 3 years younger than the average investor (age 42 vs age 45), high-earners ($125K median income), and tend to be parents with children (70%). 57% identified as male, with 43%identifying as female. There was also rough parity in political leanings, with Republicans accounting for 42% of respondents and 37% identifying as Democrats.
The survey also identified the three most common reasons those investors were interested in Bitcoin as an investment:
- You can start small: A majority (83%) were strongly motivated by the idea that they could invest small amounts in Bitcoin today, see how their investments performed, and add to their positions later.
- Bitcoin has significant potential for growth: 79% were attracted to Bitcoin’s growth potential.
- Scarcity creates value: 75% liked the idea that there is a finite amount of Bitcoin.
In a press release announcing the survey findings, Grayscale Investments Managing Director Michael Sonnenshein described the report as “validation” for his company’s belief in digital currency as an investment opportunity:
“While we have had and continue to hold a strong conviction in the investment opportunities in digital currencies, it’s great validation to see that the appetite extends far beyond the crypto community. It’s clear that Bitcoin is being considered alongside more traditional investments and we believe that investment interest will increase as we continue to educate around the unique investment attributes of this asset class.”