Dogecoin: The Little Dog That Could

Dogecoin: The Little Dog That Could

The Dogecoin cryptocurrency was Founded in late 2013 with branding that played on a cartoon dog. It quickly became a hit among the younger participants in the cryptocurrency community. Based on an internet meme, Dogecoin’s founders exploited this brand recognition among their target audience, and it worked! The website was first published as a joke, but after it went live the website’s publishers were approached by a developer who offered to compile them a Dogecoin-branded QT client.

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